To me, this is what sales should be all about. Finding a way to reach people at a personal level... a place that everyone has, but few, especially in the business world, ever reach out and grab. Establishing this kind of vulnerability and relationship with your prospect is what can make your profession meaningful... And as a byproduct, make you a whole bunch of money.
http://www.youtube.com/watch?v=R2bLNkCqpuY
